Development Of A Five Star Hotel Island Construction Essay

Development Of A Five Star Hotel Island Construction Essay This report has been prepared for Expedition Maldives Pvt. Ltd to evaluate the feasibility of investing in a project to develop a five star hotel island under the name of Mendhoo Island Resort Development project by using project development methods with financial assessment. This report has been structured with the project scope definition, scope management, financial analysis with a conclusion drown from the analysis following with the recommendation. Scope management has been developed with the project life cycle with required phases with works in each phase in detail. To analyze the project financially, Discounted Cash flow analysis, Net present value analysis and internal rate of return analysis has been used Through this report, analysis has shown that investing in development of 100 room hotel is the most viable option for the Expedition Maldives Pvt. Ltd. The findings have shown that this project provides a good return since the internal rate of return of the project is higher than the required rate of return. Analysis on time value for money has also shown that its significant to invest in this project. Properly executing all the phases of project life cycle is very important and any delay could incur extra costs since the cash inflow starts from third year, when the hotel is in operation. For this project its highly recommended for the responsible management team of the Expedition Maldives Pvt. Ltd to track, trace and monitor all activities of the project life cycle and make necessary amendment if requires on time for the successful accomplishment of the project. 1. Introduction This report has been prepared for Expedition Maldives Pvt. Ltd to evaluate the feasibility of investing in a project to develop a five star hotel island under the name of Mendhoo Island Resort Development project by using project development methods with financial assessment. For this project whether to invest in 50 or 100 rooms hotel is been assessed and investing in development of 100 room hotel has been chosen as the most viable option and analyzed in detail. This report has been structured with the project scope definition, scope management, financial analysis with a conclusion drown from the analysis following with the recommendation. Scope management has been developed with the project life cycle with required phases with works in each phase in detail. To analyze the project financially, Discounted Cash flow analysis, Net present value analysis and internal rate of return analysis has been used. 2. Project Scope Management 2.1. Scope Definition Project Scope Management includes the process required to ensure that the project includes all the work required, and only the work required, to complete the project successfully. (Turner, 1992) The project scope definition document is mainly intended to endow with the project organization and the project manager with a road map of both the work to be completed within the estimated budget and time frame. It is a guide for future actions. Therefore, the scope document will be of an assistance to manage the project confidently and to maintain an effective communication process within the key stakeholders throughout the project. Mendhoo Island Resort project is planned to develop a Five Star Hotel (a Resort Island), which requires a huge financial investment. Tourism industry of Republic of Maldives is the fastest growing industry across the island nation and it is the major economic activity. Before considering the lease agreement from the owner, The Board of Directors of Expedition Maldives Pvt. Ltd have done necessary environmental analysis and developed a strategic business plan based on the recent market research to assess the feasibility of investing on this project. With the positive outcomes, the top management of the organization decided to hire the island on a long term lease basis for a period of ten years, within that, two years period is targeted for the construction and the balance seven years for the Hotel business operation at its full swing. The construction and development of the Hotel till its pre-opening is budgeted for US$ 8,000,000.00 (Eight million US Dollars). First activity of this project will be started with construction of Jetties, in order to aid and facilitate the unloading of required heavy load machineries and tools, material and other goods which is requisite to proceeding with the construction. Development phase of this project consists of 100 Guest Rooms (includes Beach Villas, Water Bungalows. The other important activities of this project include carrying out all the other related works which are required for accomplishment of this project. Development works of the project would be carried out in accordance with the project charter and the approved design frame work. According to the project charter, the project scheduled to commence on July 2011 and to be completed on July 2013. In regard with the all works, the company decided to hire skilled and qualified employees from related fields for the different areas of the total work to be done to accomplish the project. Project team of this project includes a project manager, Engineers and other functional department HODs and other staffs. apart from mentioned scope of the project, While continuing project if the need arises make amendments, that has to be considered in accordance with all the factors related to the project which includes budget, time frame and the quality of work. 2.2. Scope Management The above Figure: 1 which is the life cycle of this project, adopted in order to manage the scope of the project .this will provide all the detail activities which are to be carried out for project to succeed. Phase-1 Phase-2 Phase-3 Phase-4 Two years to complete the project Monitoring and Controlling Gate-1 Gate-2 Gate-3 Gate-4 Activities 1- Develop business case 2- Establish the terms of reference 3- Appoint the project team 4- Setup the project office 5- Review the phase Activities 1- Project plan 2- Resource plan 3- Financial plan 4- Quality plan 5- Risk plan 6- Acceptance plan 7- Communication plan 8- Procurement plan 9- Contract the suppliers 10- Review the phase Activities 1- Build deliverables 2- Monitor and control 3- Time management 4- Cost management 5- Quality management 6- Change management 7- Risk management 8- Issue management 9- Procurement management 10- Acceptance management 11- Communication management 12- Review the phase Activities 1- Perform project closure 2- Review project completion Activities 1- Current tourism market analysis 2-Envirnmental analysis 3- Feasibility study 4- Review the phase Activities 1- Start operating island as a hotel 2- Checking the performance Gate-5 Phase-5 Phase-6 Operation Completion Market Research Carryout the project works Initiation Planning Remaining eight years for operation Figure : Project Life Cycle. Life cycle of this project is consisting of six different phases with numbers of activities. The scopes of those activities are described below. The first phase is market research of the product and service, starting from analyzing the Current tourism market. Environmental analysis, to identify the risks associated with the project environment and to take possible action to mitigate the risk if required. Feasibility study; collecting all the information of business problems and gathering required solution option to fix it, finding out the available solution option, evaluating feasibly for each option, identifying risk and issues associated with each option and developing suggested solution option for implementation. Reviewing the phase is going to check all the requirements are identify and take proper action. The first phase of this project is carrying out market research, before considering financial investment decision on this project, the company will be conducting researches to collect information regarding the trends in current tourism industry of the country as well as global market to identify the cost and benefit of investing the project, which will be followed by environmental analysis to identify the issues associated with project environment to take proper action before proceeding with a legal contract with the island owner. Carrying out the feasibility of the project is also included in this phase by evaluating the current business problems and opportunities. Project Initiation is the second phase of the life cycle. The scopes of activities included in this phase are as follows: Develop a business case describing the opportunities, problems and issues which are exist and evaluating options to deliver solution and resolve the problems. This phase also includes cost and benefit associated with each solution option and recommended solution option for approval the business. Establishing the terms of reference, define the project vision, objectives, scope and deliverables, identifying the roles and responsibilities of stakeholders and allocating resource and finance required in accordance with the plan. Appointing project team, selecting qualified employees for appropriate positions is the most important function of the project. Settings up the project office, to monitor and control the project environment and manage cultural diversity of workforce. Review the phase, evaluation of achievement of this phase. Considering Initiation phase of this project, finding out business opportunities of investing to build 100 rooms hotel and its operation, also identifying the environmental changes that might impact the project period and gathering required solution for those impacts. This phase also will identify the core aspect of business environment such as business vision, goal and objectives to be archived. This phase also will evaluate the process and technology available for the project. Process and technologies that is relevant to the project, products and services. legal requirements of government on environmental factors and commercial and operational trends which drives towards the business, the key stakeholders information and assuring the most appropriate methods of allocating required resources for the project to be finalized. Appointing the project manager and allocating his responsibilities to proceed with selection of other team members necessary for carrying forward the project and allocating their responsibilities respectively. The final activity of this phase is building the project office to use the infrastructure as a base to manage project activities. Iproject planning is the third phase of project life cycle. Scope of this phase includes: Project plan: to identify the milestones, phases, activities and tasks to quantify the effort required. Allocating resources required and creating a project schedule including listing of the planning dependencies, assumptions and constraints. Resource plan: identify and list out the general types of resources required and assigning the resources to the activities and complete the resources usage table. Financial plan: to manage the costs and expenses likely to be inquired on the project such as employees wages, equipment, materials and administration cost. Quality plan: to maintain the terms of quality consider on the project and identify the targets to be met and describe the quality assurance and control techniques to be under taken. Risk plan: identifying list of risks and rating the likelihood of each risks occurring, provide the report of impact and reason of occur and setting up the prevention action to reduce the likelihood of the risk occurring. Setting out a mitigation action plan to reduce the impact. Acceptance plan: identify milestones to be archived and deliverables to be produced, developing what criteria and standards should be maintained for customer acceptance and reviewing the deliverables. Communication plan, provide required information to the stakeholders to keep them regularly informed of the progress of the project status. Scheduling the communication Events, methods and release dates, use matrix to highlight resources involved in each communication event and use clear process for each communication event with in the project. Procurement plan, understanding of the external supply market and provide to key stakeholders with required materials and reliable details of suppliers to present the materials within the time and budget to proceed procurement in accordance with the companys procumbent policy Contract the suppliers: conduct the tender process and evaluate the supplier and select appropriate supplier by looking ability and capability. Finally negotiating a formal contract with the preferred supplier. Review the phase, reviewing to check if the activities are in accordance with the requirements. Planning phase of this project is concerned on finding the milestones of project phases, number of activities and tasks to be complete within the particular timeframe, resource plan list out the required resources for the project such as employee, equipments and material. In this phase financial plan will identify the number of resources required and its related costs. Quality plan will provide the quality targets that should be archived. Risk plan is intended to emphasize the potential risks and what actions could be taken for mitigation of those risks. Acceptance plan is intended to list out the acceptance standard of the customer in regard with their expectations. Communication plan will describe what information is required and necessary to communicate with stakeholders. Procurement plan will identify a list of products and source of external suppliers which will be followed by the activity of contracting the suppliers after evaluating the best bidders. Fourth phase of the life cycle is Carryout the project works. The scopes of this phase are: Build deliverables, clearly define the objectives and deliverables, the final deliverable should meet the requirements of customers. Monitor and control, physically constructing each deliverable and use series of management process to monitor and control the activities that are undertaken. Time management, identify the total time required for each activity to complete the work on time and identify the percentage completed and outstanding works. Cost management, identify the cost/expenses of overall project and accurately manage the record the details, approve and paid the payments on time. Quality management, maintain the quality standard of the project according to the quality plan, using most appropriate quality measurement and techniques to measure the quality standards. Change management, if any changes required to the project scope, deliverable, timescale or resources, should be evaluated and approved before implementation. Risk management, use the best methods and theories to identify the risk associated with the project which includes quantifying, monitoring, avoiding, transferring and mitigating the risk with the help of risk register. Issue management, use the appropriate method to identify the issue through the issue register and take number of action to reduce impact that the issue is having on the project. Procurement management, to maintain the relationship with suppliers, monitor things that required and controlling the ordering receipt, review and approval of form suppliers, managing overall performance of the supplier. Acceptance management, to check the deliverables are met with the customer requirements by presenting each deliverable separately until the acceptance of all the project deliverables. Communication management, to provide right information at the right time to the correct stakeholders and should ensure the message is reached to the right person. Carrying out the project works: This phase will provide with the final deliverables to the stakeholders. While carrying out the project works, deliverables would be checked on a regular interval to get the feedbacks from respective stakeholders before beginning every stage which would be done through monitory and controlling. Each activity would be allocated with a particular time frame to meet deadlines. Variance has to be considered and adjusted if required and project scope should be discussed at managerial level for approvals. Risk management of the project should be carried out by recording in the project risk register to take necessary action for mitigation of the risk. In same manner other project issues also have to be registered in issue register to take required and needful actions. Procumbent of the project would be managed according to the procumbent plan, suppliers performance will be monitored are reviewed regularly. Further, all necessary information relating to project has to be recorded and delivered accordingly to the respective parties timely. Fifth phase of the life cycle is Completion; scopes of this phase are: Perform project closure, to ensure from the stakeholders the deliverables are met with their acceptation and check project achieved the objectives and delivered the benefits describe in the business case. Review project completion, to monitor achievements and failures of the project, to get better ideas for feature projects. Completion, phase of this project will check and ensure the deliverables are delivered according to the stakeholders expectation and project fully archived the objectives that are mentioned in the project scope and all the activities are review to identify the mistakes and errors to avoid in the feature projects. The last phase of the project is operations of hotel scope are Start operating island as a hotel, increasing the number of customers visiting on hotel providing quality standard services to them. Checking the performance, maximize the revenue of the hotel. Operation, phase of this project is to provide quality product and service customer to attract them to hotel and maintain their first choice holiday destination in Maldives and also yearly increasing the revenue of the company. 3. Financial Analysis of Project 3.1. Factors influences the choice of discount rate Considering to this project factors influence to the choice of discount rate are interest rate and inflation. When discounted if the interest rate is higher the outcome of NPV (time) would lower and vice versa due to inverse relation. Total Investment Capital Interest p.a. Total money payment Equity 8,000,000 14% 560,000 Total 8,000,000 560,000 Table : Cost of capital The bank saving rate at bank of Maldives is 10% p.a. for fixed deposits and the bank lends long term loans at 15% interest (which is the cost of borrowing). The firm owners (shareholders) who have invested for equity capital, although they are not expecting any interest for the invested equity capital, they have expectations about the companys performance and return for the risk that they have taken instead of investing in the bank. They would be getting a 10% return p.a. which is even less risky. Therefore the expectation of the shareholders in regard with the return is higher, which is 14% p.a. as presented in the above table 1.0. Therefore the while taking investment decision the company has to invest in such a way that fulfills the expectations of the shareholders in accordance with rate of return on their investment. The company decided to invest in a project to build a five star hotel. Before considering this investment decision the company carried out initial feasibility studies to decide whether to invest in construction and operations of 100 rooms or 50. The main purpose feasibility this study is to identify the cost/ benefit of the project and to consider the investment which gives highest rate of return. The following tables (table 2.0 and 3.0) provide the details of selection between two choices. Expected cash inflow per year if invested in 50 rooms Room Type No of rooms Expected occupancy per room p.a Room Rate US$ Water Villa 25 180 days 450 Beach Villa 25 180 days 250 Total Table : Expected cash inflow per year if invested in 50 rooms Total project duration ten years Construction and development requires one year. Full board operation nine years Expected duration to build and develop 50 room hotels requires one year. Operation will be started right after this period. Therefore this project totally consists of total ten years out of which nine years would be in full operations. The total expected cash inflow of this project by the end of ten year is US$ 28,350,000 at the rate of US$ 3150000 cash inflow per year for nine years. Expected cash inflow per year if invested in 100 rooms Room Type No of rooms Expected occupancy per room p.a Room Rate US$ Water Villa 50 180 days 450 Beach Villa 50 180 days 250 Total   Table : Expected cash inflow per year if invested in 100 rooms Total project duration ten years Construction and development requires two year. Full board operation eight years Expected duration to build and develop 100 room hotels requires two year. Operation will be started right after this period. Therefore this project totally consists of total ten years, out of which eight years would be in full operations. The total expected cash inflow of this project by the end of ten year is US$ 50,400,000.at the rate of US$ 6300,000 cash inflow per year for eight years. Since investing in construction and operation of 100 rooms givers higher cash inflow than 50 rooms hotel, the company decided to invest in construction and development of 100 rooms. 3.2. Discounted cash flow analysis The management of the company evaluated the option of investing in the project for construction and development of 100 (hundred) Rooms which includes Beach villas and water bungalows. The details are stated below. 3.3. Net present value (NPV) analysis Net present Value (NPV) represents the difference between the present vale (PV) of cash inflows and the Present value (PV) of cash outflows. Net Present Value is used to evaluate and analyze the profitability of this project since. The Net Present Value of following projected cash flow is calculated   Ã‚  with consideration of amount and timing of future cash inflows, amount and timing of future cash outflows and by using discount rate (at the rate of 14%). Project cash flow and Net Present Value(NPV) Year Net cash flows 0 -8000000 1 0 2 0 3 6300000 4 6300000 5 6300000 6 6300000 7 6300000 8 6300000 9 6300000 10 6300000 Net Present Value at 14% Table : Project cash flow and Net Present Value (NPV) 3.4. Internal rate of return analysis Internal rate of return is calculated to find the true rate of return earn on this investment over the course of 10 years life. The higher the projects internal rate of return, the more desirable to proceed with the product Project cash flow and Internal rate of Return(IRR) Years Net cash flows 0 -8000000 1 0 2 0 3 6300000 4 6300000 5 6300000 6 6300000 7 6300000 8 6300000 9 6300000 10 6300000 Internal Rate of Return (IRR) = 21.185 Table : Project cash flow and Internal Rate of Return (IRR) The Required Rate of Return (ROR) is 14% but the Internal Rate of Return (IRR) is 21.185% which means IRR is greater than ROR, and therefore project has to be preceded and carried forward. Since IRR > ROR the project has to be preceded and carried forward. 4. Conclusions Through this report, analysis has shown that investing in development of 100 room hotel is the most viable option for the Expedition Maldives Pvt. Ltd. The findings have shown that this project provides a good return since the internal rate of return of the project is higher than the required rate of return. Analysis on time value for money has also shown that its significant to invest in this project. Properly executing all the phases of project life cycle is very important and any delay could incur extra costs since the cash inflow starts from third year, when the hotel is in operation. The success depends on the ability of the project team to carry out the project work phases in accordance with the plan. If the project team is incompetent to carry out the planned work scheduled, it would be a countable threat to succeed the project 5. Recommendation As mentioned under conclusion the project team of Expedition Maldives Pvt. Ltd should ensure all means to stay with the project plan but to meet and resolve any unexpected issues on timely basis. Since Maldives is a country geographically widespread, regular transfer of required materials should be well in advance prepared and the senior management of the project must be ready to face this challenge if arises at any phase of the project life cycle to accomplish the project on time. Delay in accomplishment is costly since no cash inflow is projected before the hotel is in operation. Therefore its highly recommended tracking, tracing and monitoring of all activities of the project life cycle and make necessary amendment if requires on time.

Explain Bentham’s Utilitarianism: (30 Marks)

Explain Bentham’s Utilitarianism: (30 Marks) A man called Jeremy Bentham had a theory called the ‘Utilitarianism theory’. He was born in London at the time of the great scientific and social change and wrote ‘The Principles of Morals and Legislation’ in 1789. Bentham had the theory that all humans seek pleasure and avoid pain at all costs. Utilitarianism has been described as an act or a rule rather than a theory. We break this down into three parts: -Motivation: Bentham was a hedonists (‘Hedone’ is Greek for ‘pleasure’).Bentham suggests that humans are motivated by pleasure and seek to avoid pain in every circumstance. Bentham quoted ‘Nature has placed mankind under the governance of two sovereign masters, pain and pleasure. It is for them alone to point out what we ought to do, as well as to determine what we shall do. ’ Basically he is trying to say that humans pursue pleasure and fight to avoid pain, and beli eved that this was a ‘moral fact’, also that pleasure was the ‘sole good’ and pain was the ‘sole evil’, meaning humans naturally seek and avoid it.For example smoking, people know that it will harm them and damage their health but they smoke for the pleasure, giving up would be very difficult and would therefore cause pain that they’re trying to avoid. There are also very different examples from different peoples viewpoints such as.. * People who are motivated by pleasure: A person lives their life to go to Heaven. This means that the thought of going to Heaven (pleasure) motivates them to be a good person. * People who are motivated by pain: A person lives their life to stay away from Hell.This means that the thought of going to Hell (pain) motivates them to be a good person. -Principle of utility: utility means ‘usefulness’, this is Bentham’s moral rule. Once Bentham had identified pleasure and pain (moral) he conti nued on to the ‘utility principle’. This is where every action is judged by the rightness and wrongness by its utility (usefulness) to produce pleasure. Bentham said that pleasure is the cause of happiness, so it can be used interchangeably in the utility principle, so an action that causes or roduces the most happiness is the most moral. Everything is based on the end result, if the duration causes pain but it means it will end in pleasure, the utility principle is applied. Bentham devised a theory about ‘The Greatest Happiness For The Greatest Number’.This is explained best when split into two parts; * ‘The Greatest Good’- Good is the maximisation of pleasure so if an action is right it will produce the greatest good for the greatest number. The more pleasure that an action produces the better it will be. ‘Greatest number’- The ‘Democratic Theory’ is put in place, this is Bentham’s rule that pleasure canâ€⠄¢t be for one person alone. The maximum happiness for the most people should always been chosen when set with a range of choices in a moral decision. An example of ‘The Principle of Utility’ using the ‘Greatest happiness for the greatest number’ theory would be the assignation of Hitler, yes a person’s life would be taken and murder will be committed, but the death of one person would save many others people’s lives and cause happiness for the greatest number. Hedonic Calculus: was Jeremy Bentham’s system to measure how good/bad a consequence is. So if we was to calculate the greatest happiness for the greatest number, we must determine the quantity of happiness that will be produced from this action.The way that thus us evaluated is by applying these seven values: 1. Intensity- How intense it is (strong). 2. Duration- How long it lasts. 3. Certainty/ uncertainty- How sure it will happen. 4. Remoteness- How near it is to happening. 5. Richness- Like hood of repetition, how much pleasure it will lead to. . Purity- How free from pain is it? 7. Extent- How far reaching will be the consequences. The Hedonic Calculus system is a Quantitative assessment of situations, it is therefore concerned with the quantity of pleasure (it produces the highest amount of pleasure) for the greatest amount of people. An example and the set out to figure out a moral dilemma would be a question like: ‘Should I abort my disabled child? ’-then to figure out if it would be more pleasurable or painful it would be set like so: | Pleasure| Pain| . Intensity| 3/10| 7/10| 2. Duration| 7/10| 4/10| 3. Certainty | 9/10| 8/10| 4. Extent| 7/10| 6/10| 5. Remoteness| 8/10| 6/10| 6. Richness| 8/10| 5/10| 7. Purity| 2/10| 7/10| Total result:| 44/70| 43/70| So in conclusion- According to the hedonic calculus, the women would go and get an abortion because it would be the greatest good for the greatest number. So that is Bentham’s Util itarianism Theory all explained through three parts, the Motivation of pain and pleasure, the Principle of Utility and the Hedonistic Calculus.

Multimedia Assignment

Multimedia Assignment BY mck10101 Module code: 5M 299 Pre-production encompasses everything you do before you start recording and producing your media. Good pre-production will save time and hardship in the production and post-production stages. (McLaughlin, 2013). The overall goal is to maintain control during the high pressure production and post-production stages. Research and exploration i. There are two forms of research that can be carried out before starting a project: Primary Research (interviews, surveys, questionnaires, etc. Secondary Research (websites, reports, books, Journals, etc. Often it is secondary research that is undertaken as this is less time consuming and more cost effective. it. There are two categories that require exploration for an efficient project to take shape: Analysing the industry and marketplace by comparing competiveness, usability and Human Computer Interaction Getting to know your audience by carrying out usability tests, primary research and site analytics (McLaughlin, 2013) Layouts and Sketches These play an integral part of creating a visual representation of any given project.They are used for the following reasons: Show the placements of elements Provide a rough plan for the client such as text, graphics, links, headers, footers and banners (McLaughlin, 2013) Layouts and Sketches can be for the Web, Flash and Animations. Here are some examples of how layouts and sketches can be presented: Content Generation There are two forms of content generation: Client generated User generated Client generated content is where the client provides the webmaster with the text, images, logos and graphics.User generated on the other hand, is real time content with information flowing two ways. Social media is a prime example of this. Information Architecture, including storyboards and flowcharts Information architecture is about helping people understand their surroundings and find what theyre looking for – in the real world as w ell as online (IA', 2013). The goal is to design a project where the navigation feels natural and the content is logically grouped.Some techniques that can be used to help with the visualisation of a project are: Primary Research (getting feedback from real users) Storyboards (rough draft visual representation) Flowcharts (pictorial representation showing all steps involved in process) Here is a ypical example of a flowchart that is used in helping people understand the navigation process: Another visual aid is a sitemap which can be created and understood by non- technical viewers: Scheduling and project management These are vital to maintain that a project is delivered within a certain time-frame and that the objectives and requirements are clearly defined throughout.According to McLaughlin (2013), Project management is a 5 step process: 1. Initiating (Client commitment stage) 2. Planning (Pre-production ; Production stages) 3. Executing (Production stage) 4. Monitoring and contro lling (Production stage) . Closing (Post-production stage) File Formats and associated Extensions Video File Format: Extension: Description: Audio Video Interleave Windows standards. Moving Pictures Expert Group 4 . mpeg4, . mp4 Good for Web as it is supported by everything. Flash Video Format . flv Delivers MPEG video through Flash.DVD Video Object . vob DVD standard container. Audio Wave Files . wav CD quality and very large files. Moving Pictures Expert Grout 2 Audio Layer Ill . mp3 Good for streaming and small file size than wave. Free Lossless Audio C . flac Half the size of WAV files. Musical Instrument Digital Interface . midi, . mid Good for synthesised sound and easy to edit. Images Portable Network Graphics . png Standard format for web and suitable for crisp logos. Photoshop documents . psd Large files and Adobe propriety files. Vector Image . i Adobe propriety and Adobe Illustrator project file. Scalable Vector Graphic . svg W3C standard and specific for Web vector graph ics. Animation Animated Graphics Interchange Format Very small, supports transparency but not sound. Shock Wave Flash . swf Good for web, compressed and supports audio playback. Requires Shockwave plug-in for browser. Abobe Flash Project file . fla Propriety Adobe format. Actionscript for user interactivity. Not compressed and can create entire websites. SWISH Project File . swi Part of Coral DRAW Graphics suite.Coral DRAW is the equivalent of Adobe . fla file. Can be export as wt, . avi, and . git List four examples of Devices and Platforms Devices According to the Macmillan Dictionary (2013), a ‘device' is a machine or piece of equipment that does a particular thing. The following listed devices are capable of displaying Multimedia content: Smartphones Tablets Laptops MP3 Player Platforms: According to Merriam-Webster Online (2013), a ‘platform' is the computer rchitecture and equipment using a particular operating system.Here is a list of different platforms available : Smartphone Mac iPhone Windows Android osx iOS Linear and Non-Linear The difference between linear and non-linear is on the interactivity. If the user can control the access and the order of the content then it is a non-linear structure. Watching a movie used to be an example of a linear media experience, but now the DVD format allows you to have a non-linear experience by choosing scenes and going forward and backward (BMCC, 2011). Linear can be distinguished trom non-linear because i nas literally no interactivity ot any in k d.http://www.answers.com/Q/http://www.bmcc.cuny.edu/j2ee/index.jsphttp://www.enterprisesolutions.vic.gov.au/wp-content/uploads/2016/10/WEB-GUIDE-06-WMF-Publication-v2.2.docx

Explain How to Plan a Small Scale Campaign Essay - 1727 Words

P3 - Explain how to plan a small scale health education campaign relevant to local or national strategies. We first started doing our health campaign on smoking and aimed it on people that were 16 years old and pregnant women. Smoking causes health problems such as several types of cancer which have been broadcasted through advertising and several other campaigns warning people about the repercussions of smoking. There have been many national health strategies to help promote the negative impact of smoking on our health. One campaign is by the NHS called ‘Smoke Free’ which is there to help people stop smoking and give them encouragement to do so. With public health, the Government has decreased the amount of people smoking due to†¦show more content†¦For our other target audience of pregnant women, we dedicated two slides to smoking during pregnancy and the repercussions of smoking around their new young baby. We gave them information such as a low birth weight, smaller organs, likelihood of cot death and an increased risk of miscarriage. After they have had their ba by, we gave them other information. This information included things such as meningitis, hearing loss, cot death, asthma and breathing problems. As well as this, we also wanted to emphasise the mothers health and how it would effect them. However, there were many reasons that people might think of of not wanting to stop smoking. For 16 year olds, a reason could be that they enjoy it and that their friends do it and they haven’t received any problems. Even though this is all true, it might not happen to their friends but it could happen to them. Furthermore, they could also think that it could help them deal with the stress that they might be experiencing due to their GCSE exams, although, we can prove that nicotine doesn’t help relax but it is instead a stimulant. For pregnant women, they could feel that they saw a relative smoke during their pregnancy and that their baby was a healthy weight and had no health problems, but this isn’t necessarily applicable to every pregnant mother. Our firstShow MoreRelatedUSA Government Politics Essay986 Words   |  4 Pageswith colleagues, friends and family. Politics is an area that has been strongly influenced by television and internet from the point of carrying out campaigns to the actual elections. Television and the internet have contributed to the fall and rise of great politicians, including the most powerful presidents the world has ever known. This paper explains the influence of television on politics and the impact of interest groups and the iron triangle on politics. Television was first introduced intoRead MoreSand Grouse Hydration Packs : Executive Summary1703 Words   |  7 Pagesthe company expects to see 2500 units sold in the first year and break even the final period of the year. Current Marketing Situation The Sand Grouse company was founded earlier this year by an entrepreneur who had successfully started several small companies. Sand Grouse specializes in distributing high end hydration packs and other similar bags. The company will be hitting the market with a few different designs of the hydration pack. Threat and Opportunities Analysis Opportunities Read MoreThe Farmers Revolt Essay725 Words   |  3 Pagesconcentrate on one crop. The large-scale farmers bought expensive machines, increasing their crop yield. This caused the smaller farmers to be left behind. The small farmers could no longer compete and were forced give up their farms and look for jobs in the cities. The smaller farmers who stayed blamed their troubles on banks and railroads. In the 1890’s western and southern farmers came together to make up the political party called the Populist Party. Their plan was to take control of the WhiteRead MoreSony Playstation : Marketing Management1553 Words   |  7 PagesCase Study Mkt 5210: Marketing Management Patricia Shilasi April 6th 2016â€Æ' 1. How important is the brand name in the gaming industry? Does Sony have strong brand equity? Explain (Chapter 6) The brand name has always been an important aspect of the video game industry, and video game developers today often incorporate or rely on branding techniques within their video games, regardless of whether they are part of a small game studio or a large game studio. Consumers purchase Nike shoes or Apple iPodsRead MoreSports Marketing Synthesis 1127 Words   |  5 Pagesproduct is associated with sports such as sports clothing, teams, or sports drinks. In an article titled â€Å"Career and Professional Development: Sports Marketing,† contributors describe the general classification of a sports marketer. The article explains that a sports marketer generally stays at the same level throughout his/her career due to its high satisfaction. Alexandru Mihai writes in his article â€Å"The Strategic Sport Marketing Planning Process† that there are certain steps a sports marketerRead MorePepsi Col Communication Strategy1324 Words   |  6 Pageshas an outstanding marketing brand name. PepsiCo sponsors numerous sporting events and has a wide variety of consumers. This product is in competition with the first popular beverage company Coke-Cola. This company evaluates every year on a strategic plan by using SWOTT analysis to manage their products to learn the internal and external factors of the marketing business. Mission Statement Our mission for PepsiCo Corporation is to furnish consumers with reasonably price foods and beverages. We willRead MoreThe And New Zealand Media Essay1329 Words   |  6 PagesThis essay will demonstrate how both American and New Zealand media outlets shape and filter all their stories and decide what people see and think about, and how to think about certain stories; also known as ‘Agenda Setting’. New Zealand and America interpret news completely differently, what is important in America may have zero relevance to New Zealand media and vis versa. Agenda-setting is more obvious in the New York times, they report on specific events to endorse and highlight events orRead MoreThe Great Depression : A Time Of Dramatic Change1233 Words   |  5 PagesThe Great Depression is one of the most iconic time periods in United States and World history. The images of famished farmers in the country and unemployment lines in the cities are thoroughly taught. Decades later these memories teach Americans how far an economy can fall and what Americans can accomplish when faced with adversity. However, the reasons for The Great Depression are not as thoroughly taught, as historians and economists still fiercely debate them to this day. Having said that, thereRead MoreBarbara Kingsolver s Flight Behavior1421 Words   |  6 Pagesillustrates through the Delgado family how industrial development a nd global warming are triggering devastating environmental catastrophes in less developed countries such as Mexico, and consequently causing mass migrations of working class people from these areas. Furthermore, the novel highlights how lower income families in the United States, such as the Turnbows, are similarly vulnerable to the devastating effects of climate change. While the novel demonstrates how the less fortunate are impacted byRead MoreStudy Assesement Managerial Science6643 Words   |  27 Pagesfinal approval from the Federal Drug Administration is achieved and the product is actually sold. Expected (year-end) profits from selling the drug are presented in the table below. Should DAS continue with its plan to bring the drug to market or should it abandon the project? Explain. Year-End Projections Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 $0 $0 $0 $0 $15,000,000 $16,500,000 $18,150,000 $19,965,000 $21,961,500 First, note that the $170 million spent are